Trying to find real technology in the wedding space is harder than finding your one true love. Trust me, I’ve tried, and the latter was way easier! There are articles out there that talk about technology and weddings but they only talk about technology that isn’t geared toward the engaged set. They force a connection that doesn’t exist. One article I read said it would be cool to use a heart rate monitor so you can document your heart rate when you say, I do. Please, don’t! There’s not much more of a disconnect with romance than a heart rate monitor. So how can we connect these two things and make a difference for the many people getting married everyday? I believe we have to empower the couple.
There have been some advances in the wedding space such as the personalized wedding website. The advent of personalized wedding websites have empowered the couple by centralizing all of the wedding information so the couple can communicate to their guests in the most effective way. You can even manage your guest list which was in major need of an overhaul with some tech.
Another tech innovation that has helped brides in the bridal registry realm. These days people have most things that they need so we don’t necessarily have to go to the department store to register for a set of towels anymore. Zola seems to pop up on most lists, but there are a lot of others that are available as an alternative to registering at a physical store. These gift registry sites help you organize all the things you want across brands and websites and even lets you receive cash funds for a honeymoon or a house.
Beyond these sites, I find most things to be gimmicky and sometimes even disruptive to the wedding itself (I’m talking to those people who update their status on Facebook). That’s why we created preParti. People are busier these days and planning a wedding can seem like just one more thing to worry and stress about. You can always hire a planner, which is recommended if you have some extra dough in the budget, but in these economic times, most people can’t fit a planner in after they’ve paid for the venue, food, and drinks. There are some reasonable fixes, such as planner apps, websites that connect you to vendors, and of course the ever ubiquitous Pinterest board, but there’s nothing out there that will help a couple really see what their wedding will look or feel like. You can pin all day long, but will 40 tables fit in the space with enough space for a ceremony? Will you have to flip the room? Will those chairs look beautiful or horrible with the linens you chose? These are questions that an event professional can answer easily but are a little harder to get through for the normal lay person.
Screen shot from the preParti App
These are the questions and challenges that we wanted to answer at preParti. We wanted to empower the couple so they wouldn’t have to go on a hope and a chance that everything will look how they envisioned it. Technology should and can be used to alleviate these pain points. We are not all event professionals who know what an event would look like with certain touches, so tech companies trying to “break the wedding tech code” should look at these problems and provide a real value proposition. That’s what we’re trying to do, and it’s our mission to do just that.
Regina Weir, Co-Founder of preParti. She lived in New York for 13 years before moving back to her home town of Atlanta. She ran 2 successful businesses, one of which was a manufacturing factory making uniforms, the other a commercial laundry working with some of the largest event spaces in Atlanta including Turner Field and Cobb Galleria, Regina has experience in production management, business management and events. During that time she also co-founded Factory Girls, a much lauded fashion incubator to help emerging designers in Atlanta. She co-founded Preparti with her brother Dosa Kim in February of 2016 to help merge a technology gap for consumers in the bridal market.