Learning the in and outs of Event Industry has been quite dizzying on so many different levels. This year marks our first anniversary as a company. BizBash was our first foray into showcasing our product. Our second nomination came from across the way is from the UK. We were up for 2 awards from the Event Tech Live Event that happened on November 9th, 2017 in London! Unlike the BizBash event in NYC, this one had a roster that was true in its aim. The technology was definitely the subject matter at hand. Here is what I got from it.
Before you got to the event, Event Tech had an App that was downloaded from the store. I went to the IOS store. Developed by Goomeo, the ETL17 App, was on my phone and from there you could plan out your meetings, post to social media, get in touch with vendors and make your schedule for the day's event. Downloading the app, the splash screen was a little less to be desired, but it got the job done. It was definitely a robust platform and a great way to link your way to the event and to see what was going on, but on a design front, it felt a little flat and a little too much like a template of an app instead. All in all, it did work until the event... I kept receiving error messages throughout the day. Afterwards, however, it did seem to work. Don't know if that is the desired action but I also did not check with other users. It might have just been my device itself.
As promised, they had a whole roster of speakers on the main floor of the event. It was hard to make out what the panel was saying if you did not have a headset to listen in on. A lot of great discussions in what was to come in even technologies. What I gathered most from the show were these all in one program such as the ETL17 Event app by Goomeo was making. How to interact with the crowd and how to get the data from these events/festivals. This seemed to be the angle of the show.
Many of the vendors other than amazing video screens and new video tech were the based on data mining and making use of the information gathered from a crowd. Whether you are creeped out by this tech, its happening. I would say almost all the vendors I visited had different or very similar approaches to the this. The 2 big powerhouses at the convention were, of course, Eventbase and the other was Cvent. Both of these mega-houses have services that work as a plug and play. Use and pay for what you need and create the digital services based on the templates they had. To me, this seems like the obvious approach to things but nothing of the sort really jumped out at me in terms of creating a one for all solution in the digital aspect of event planning or management. As of most of the technology, it seemed as if it was a realignment of preexisting technology. Services that cater to this professional group is one thing, but to be quite honest, it still felt more like re-purposed tech applied to the event sector.
From AI to facial recognition the Event Tech Awards was a lot to digest. We had some stiff competition, but Zenus really was impressive in creating a facial recognition software and seeing how Goomeo made an app that covered the event...the event app award well went to them. There is always next year. We just felt honored to be among some of the most cutting-edge technologies in this sector.
With more people being connected on so many different levels, it's really quite amazing to see where all this going to be headed. All in all, the Event Tech Live Series in the UK was in every way a tech-loaded event. From startups to established brands, I got to get a glimpse of some new ways of communicating and connecting audiences with brands and each other in new ways I never deemed possible.
To see the Exhibitors of the Event Live Showcase I've gone ahead and linked the website to the pic above here.