Mobile now represents 65 percent of digital media time, while the desktop is becoming a "secondary touch point" for an increasing number of digital users.
I know how overwhelming marketing can be. There are so many options out there and things change so quickly. But the same question remains:
How can you reach the most people that fit your demographics?
Every business asks this question whether you are a Fortune 500 or a mom and pop. It used to be that having a listing in the White Pages was enough (older people will totally know what I'm talking about) or placing an ad in the right publication. Then it was having a website, followed by having a blog, and then a Facebook page. Now it's also having video content on YouTube, a Twitter account, a Pinterest board, an Instagram account, a Snapchat account, and maybe a little Periscope thrown in (why not?). It's easy to feel like you're constantly playing catch up!
How do You STay Ahead of The Technology Curve?
You have to see how people are using technology first and foremost. "Studies show that most people spend their time on their phones than on their desktop." This is something you might read in the paper and not act on right away, but to stay ahead of the game these are the types of stories and research that should change your marketing strategy.
Are websites still relevant?
Yes, of course they are. Just because the desktop is their secondary touch point doesn't mean you should ignore your web presence, but know that it is becoming more and more a formality. We always point out to our clients that surfing the web on your phone is hard and sometimes frustrating. Sometimes your fingers just can't hit the right button (this happens to me all the time and my fingers aren't that fat!). It's one of the reasons why people like to download an app instead. Do you have a banking app on your phone? Try using your bank's website through your mobile phone, it stinks. Better yet, try Facebook or Pinterest.... Pure torture!
Where Do You Go Next?
The next wave and trend will be apps that aggregate information, and there in lies your answer. If you don't believe me, look at the trend in apps that deliver food (why do you think Uber jumped on that bandwagon?). It's one app that a person can go to and find multiple options to choose from. More and more people will find value in apps that give you more choices from multiple sources and keeps all of that information organized, and the future is to find the apps that fit your business.