So here's the lowdown, the event professional community gets together every month to network and it's always a lot of fun. These guys make it their business to throw a good party, so let's just say they know what they are doing. This month NACE, the National Association of Catering and Events, had an event at the Gathering Spot in Atlanta, and this get-together was no exception.
If you don't know anything about the Gathering Spot, it's a private members only club. It's a cooler more modern version of the society club. It's for the people in the city who are doing interesting things and membership doesn't rely on old money. Don't get me wrong, it's still exclusive! I went in and asked for a tour once, and they told me they don't give them because it's a private member's only club. So what do you get with that membership? You get a swanky co-working space with state of the art facility, a really upscale bar and restaurant with incredible food, and elbow rubbing with some of the most interesting movers and shakers in Atlanta. Take a look at their website here and if you are interested in taking a walk through their venue, which they rent our for private events, take a look at the preParti app.
So the guys and gals at NACE decided to have a tech inspired event here, and of course I had to do something for the night since we are actually building a new tech solution for the industry. NACE was more than gracious in letting us have a table for the night to explain what we do and how we do it. I wish we could have given a more official presentation, but they had already booked a speaker for the evening.
The speaker was Kevin Dennis from Fantasy Sound Event Services, and his presentation was chock full of different apps and software that one could use. To be honest though, it was a little overwhelming even for me. He went through everything from Facebook, Snapchat, Instagram, Periscope, different apps to use in conjunction with Instagram like Boomerang, Canva and the like. He also went through credit card processing apps like Square and inventory apps, he even talked about Social Tables and AllSeated. I could tell people were overwhelmed and they were slowly checking out. I was really empathetic for both the speaker and the guests though. On one hand, Kevin really wanted to deliver some good information and maybe the attendees at his past engagements were really engaged, but I could tell what these guests really wanted was concrete advice.
From the conversations I had before hand, it seems that industry people are so confused as to what apps to actually use and what products are really beneficial for their business. It's already a lot to keep up with your personal online persona, but to also keep up with a business persona is a lot of work! People need real solutions on how to use all of this free marketing. It's the best and the worst time to be a small business owner. I really wish he had chosen a few apps to focus on and really got into the nitty gritty of the hows and whys of those few apps. I think if he had gone this route, the attendees would have been more receptive.