We've been pounding the pavement to meet venue owners and managers. We know that if we are going to disrupt this industry though, we need to reach the consumer as well. This is the aspect that has been so elusive for event tech companies. If you want to know more about it, you can read about one failed attempt here. Companies have promised mobile versions, but haven't been able to reach the holy grail, the final customer.
Why do we think it's so important? Because the consumer doesn't have any tools at their fingertips for events. They only have what's in their imagination and what's on their Pinterest Board. We really set out to build something that would help people and venues both. Something that was useful, easy to use, and best of all sharable. We want to disrupt the system and give some power to the people.
As we go around and sell our app to venues, we know that there will be a lot of people that say it's unnecessary for their business. Some owners get it right away though. They see the power of being so accessible to the general public. We live in a different world now and accessibility is where the world has been headed for a long time. A lot of industries have lost their mystique in the new digital age, and some of these industries have had a hard time connecting to actual consumers. Technology should help connect people. It should help connect the consumer to the vendor and the business owner to the buyer.
There aren't many good options when it comes to mobile tech in the events industry specifically ones that connect the public to the industry. I know "event tech" is a buzz word that keeps getting thrown around, but I have yet to see something that really captures my attention, especially something that is focused on the consumer. The buzz word that we are aiming for is, "disruptor." We are looking to disrupt the industry and give more accessibility to an industry that has been hard to navigate for the client.